Nowadays, numbers are more important than talent when trying to break into Ghana’s music scene. Your numbers—streams, followers, views, engagement—tell the industry (and fans) if you’re worth following.
So how do you go from underground to undeniable?
This straightforward, useful guide will help you increase your following as a budding artist in Ghana without compromising your integrity or trying to pass off the vibe:
1. Consistency is Louder Than Talent
You might be the next Sarkodie in the booth, but if you only drop one song a year, no one’s paying attention. Consistency builds recognition, trust, and momentum. Make sure you are dropping songs every 4-6 weeks; even freestyles or covers help. Bonus tip: Don’t disappear between releases. Use behind-the-scenes content to stay visible.
2. Master Your Social Media Game
Music is half the job; the other half is marketing. Use platforms like TikTok, Instagram Reels, and Twitter (X) to show your personality and process.
What to post?
- Freestyles
- Teasers for upcoming songs
- Videos with humorous content or reactions
- Time spent in the studio
- Life as a budding artist
Pro move: Use trending sounds + Ghanaian slang for local relatability.
3. Smartly Collaborate (Not Just Big)
Instead of always pursuing well-known artists, collaborate with up-and-coming artists who have devoted fan bases. Cross-promotion is powerful, and people love discovering “the next big thing” through features. Collaborating with artists from different regions, like a Cape Coast singer and an underground rapper in Kumasi, highlights a broader reach.
Extra tip: Tag each other and promote each other’s post consistently.
4. Get on Playlists (Yes, It Matters)
Whether it’s Apple Music’s “Africa Rising” or a YouTube music blog, playlists and blog placement introduce you to new fans fast.
How?
- DM curators respectfully
- Use smart hashtags (#GhanaMusic, #NewAfrobeats)
- Send your music to Ghanaian music blogs like DCLeaker, or even us Latex GH, etc.
Also: Creat your own playlist featuring your own music plus others, fans follow and discover you.
5. Own Your Live Performances
Performing live helps you connect, gain fans, and prove you are more than studio magic. Whether it’s a university hall week, street show, or open mic event, show up and show off. Additionally, always record videos and distribute them on various platforms. To help it spread more quickly, remember to tag fans or influential people in the crowd.
Read Also: Top 5 Rising Ghanaian Artists to Watch in 2025 [Editor’s Picks]
6. Act As Though You’re Already Well-Known
Respond to comments. Repost fan covers. Publicly acknowledge minor victories (such as “1k streams in a week”). By interacting with your audience, you can convert followers into loyal supporters.
7. Recognize Your Data and Handle It Like a Business
Create accounts on YouTube Studio, Apple Music for Artists, and Spotify for Artists. Note which songs are popular and why, then continue doing that.
If you want brand deals, gigs, or sponssorship, your data is what they will looke at.
Also have a EPK (electronic press kit) ready, it shows you are seriouse.
Concluding Remarks
Growing as an artist in Ghana is no small feat; the market is saturated, and attention is expensive. But if you’re consistent, smart, and connected to your fans, you will break through.
Remember, talent opens the door, but numbers keep it open.
